WAYFINDER

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For over 30 years Michelle Loughery award winning world renown Wayfinder Programs have connected communities through community MURAL creation programs that focused on inclusion, art education, and using the power of community art to create social and economic legacy projects world wide. International award winning artist has been a pioneer in art placemaking for decades. Legacy Projects have created safe places, art communities and social pride that have overarching legacies in the people that graced her walls.

Wayfinder ARTWORKS digital and place making programs, connect people in our sense of place for social and economic growth in an inclusive  and legacy building way. Mural ART as Wayfinding strategies of people place and planet.  Keeping communities curious about art in a non traditional way.

The Wayfinder Project is the innovation of award winning Master Artist Michelle Loughery.  Michelle is a world renown Canadian Master Artist who has created hundreds of iconic murals and her studio work is sought after by global art collectors. In addition to her obvious talents at producing awe inspiring work, Loughery has developed a unique process that engages and includes community residents-young and old alike.

Loughery has created numerous connected community public mural art projects that inspired communities, engaged youth with life and employment skills, connected people and left monumental public art around the globe.

While producing a mural and mural project in the Route 66 town of Cuba, Missouri, she realized how important the Mother Road heritage was to them and how wonderful it would be to have a chain of murals down the entire length of the road. That is when she contacted the National Historic Route 66 Federation with her unique idea for the National Route 66 Mural Program. This program and partnership is still going strong today with the partnership of the same unique idea for mural art along the heritage highways of Canada. After 20 years what was a dream is now a reality as murals are a movement and a tourism and community renewal tool that Loughery saw decades ago, as the visionary artist she is.  The Wayfinder Project -ART ROUTE Blue is the connected mural route that joins the two countries of the USA and Canada and meets at the Peace arch in an inclusive root to route mural story trail that all communities can connect to.

A legacy art highway vision that Loughery saw in 2001.

WAYFINDER MURAL AR:T works has a purpose to beautify communities, support non- profits and small businesses and connect all with an inclusive bridge to help people find their way in life through creative community interactions and art.  Loughery was a pioneer in the mural movement and her work and projects were instrumental in the success of mural tourism and mural art education today. Loughery’s award winning Wayfinder Projects created partnerships that left economic and social impact that has had immeasurable ripple effects both economically and in creating social change.

“It is our collaborative ancient and generational wisdom knowledge and creative skills that will create discovery and foster a strong People, Place and Planet renewal.  Art is the mechanism to learn the skills we need. “   Artist Michelle Loughery

 

Social change happens when communities go outside their own walls and find creative ways to connect their youth to their seniors and their past to their futures. A unique community mural art training program for youth, artists and creative communities.

Using community art and the Michelle Loughery signature Wayfinder AR:TWORKS (TM)  philosophy to engage youth and communities to learn transferable relevant life, trade, digital and employment skills while helping to build sustainable partnerships and strategies from within people and rural communities.

The community benefits are as huge, as the community murals, and events created. To produce a historic or culture based tool to educate, engage and AS WELL leave a tourism destination tool in a “Wayfinding” senses of place.

Visionary Michelle Loughery brings forward the wisdom of true community passed onto her by her immigrant Canadian roots. Coal mining dust in her veins the sense of community placement through all nations communication was vital for survival in the building of Canada. Those roots have formed a base for her structures artistically socially economically in the innovative community arts programming she developed and the charity she fostered with her amazing team to perpetuate her legacy. 

An inclusive art-based initiative in a multi partnership social economic connection model that uses trend street and community art to attract youth and elders to participate while leaving tourism legacy assets and programming behind.

The WAYFINDER  AR:T WORKS self and community journey starts here …

Michelle Loughery -RURAL CREATES(Tm) Wayfinder ART:Works (TM)AR:T IS A WAYFINDER SOLUTION!

WAYFINDER AR:T SOCIAL- ECONOMIC INFRASTRUCTURE Solutions:

Loughery’s “WAYFINDER AR:TWORKS Solutions” Community WAYFINDER community art programs have helped many communities create their branding, development, and marketing Art in Action plan using the inventory and themes of history and uniqueness and an innovative “WAYFINDER AR:TWORKS” philosophy to achieve several goals:

Generation two of  world renowned Master artist Michelle Loughery and  her creative community development projects. Thousands of youth and numerous award winning community projects reimagined through creative solution and skills building through an artists lens and resource community renewal upbringing.  Community Art is a major driver in public, tourism and socio -economic infrastructure and renewal.  

WAYFINDER AR:T ROUTE blue is an emerging canvas of augmented reality immersive AR:T spots, mapped destination murals towns, with highlights of the hidden stories of Lougherys work. Modern monuments and more.

Result examples

Vernon BC  27 Heritage Mural Based Downtown Revite. Catalyst for a 6.7 million dollar Downtown rebuild and heritage theme to match Heritage and MLM Wayfinder RC philisophy.An over 8 million dollar renewal program with unmeasurable tourism growth capacity.

ROUTE 66 Mural City 20 million revite catalyst and small town model emulated USA Wide.

Merritt BC -Country Music Capitol of Canada & Canadian Country Music Hall of Fame Strategy. Catalyst was the 28 “Walk of Stars” larger than life Murals and handprints representing the musicians and creative talents that has graces the stages of Merritt Mountain Music Fest and the songs of the great musicians of North America. An over 8 million dollar renewal program with unmeasurable tourism growth capacity.

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Michelle Loughery -RURAL CREATES(Tm) Wayfinder ART:Works (TM)AR:T IS A WAYFINDER SOLUTION! WAYFINDER AR:T SOCIAL- ECONOMIC INFRASTRUCTURE Solutions: Loughery’s “WAYFINDER AR:TWORKS Solutions” Community WAYFINDER community art programs have helped many communities create their branding, development, and marketing Art in Action plan using the inventory and themes of history and uniqueness and an innovative “WAYFINDER AR:TWORKS” philosophy to achieve several goals: Generation two of  world renowned Master artist Michelle Loughery and  her creative community development projects. Thousands of youth and numerous award winning community projects reimagined through creative solution and skills building through an artists lens.  Community Art is a major driver in public, tourism and socio -economic infrastructure and renewal.  AR:TROUTEblue is an emerging canvas of augmented reality immersive AR:T spots, mapped destination murals towns, with highlights of the hidden stories of Lougherys work. Modern monuments and more. WAYFINDER COMMUNITY ART and WAYFINDER GEO AR:T as infrastructure may look beautiful, but it is also helping with self and community WAYFINDING and guiding people and travellers through our communities and along our historic travel routes while supporting inclusive programming that build roads and bridges that are between people, place and planet. Using the ancient routes to bring connection and gatherings to exchange knowledge is what ancient wayfinding is all about. Here are some of Loughery’ favourite recent examples. The Train Mural in Vernon BC. The coffee shop next to the mural has used the design as part of the shops advertising and location direction. This is making going to the Train Mural in Vernon BC, a way finding experience and economic business retention solution. “If extensive signage is necessary to be able to orientate oneself in a transport interchange, the way finding design has failed, Icon place making AR:T can beautify while identifying people and travel routes.” Loughery says. “Loughery has created hundreds of Wayfinder AR:Tworks projects that define the various travel and pedestrian corridors through community public art location and placement.” The companion app is one of the offset products to the Wayfinding strategy. Public art dates back to the rise of cities themselves. Modern monuments, that with the rise of digital industrialization, have created new possibilities for people, place and planet. The power of public art can create social good, and in Loughery’s work, especially youth skills and rural community renewal. Wayfinder AR:T ROUTE blue will launch “AR:T Wayfinder ” An augmented reality connected mural journey, seen through the AR:TROUTE BLUE app. This is a WAYFINDER GEO AR:Trail that will support the creatives and creative economy in the new digital frontier. Position communities as some of the best creative & unique destinations to visit, using mural art as gateway attractions. Differentiate each community from other communities, but to include each community in a connected trail to sustainability and global market. Make YOUR community one of the  destination of choices for visitors and to encourage them to sat and explore and be part of the story.

Loughery’s thirty year success in the global renewal of rural communities is a testimony to the power of community art. The Creators are the story tellers and the painters and the history. Told through visual projects with skills and marketing opportunities, we help communities sing their song and paint their story… we all have a story and connected we are a creative nation and a #destinationmuraltown connected #artroadtrip. Results:

ROUTE 66 Mural City 20 million revite catalyst and small town model emulated USA Wide..study Ryerson University Merritt BC -Country Music Capitol of Canada & CCMA Hall of Fame Strategy. Catalyst was the 28 “Walk of Stars” larger than life Murals and handprints representing the musicians and creative talents that has graces the stages of Merritt Mountain Music Fest and the songs of the great musicians of North America. An over 8 million dollar renewal program with unmeasurable tourism growth capacity. Highway Creative based ROUTE BLUE HIGHWAY Project with Provincial and Federal Government. Route Blue Creative Trail brand inclusion and membership with continued team skills and marketing and community building mentors. Art and Heritage as a machine to build tourism strategies as the steam to bring rural communities together as a team and to bring the tourism to the world in a visual way. Use community walls and non profits as an extension to our education systems and as a part of the civic structure. Wayfinder History: A thirty year history of building creative community in a unique model created by Master Muralist Michelle Loughery. Born in a small BC Mining town, Loughery created a community building model that has been reproduced globally. This unique award winning creative model has launched rural mural town branding successes that have raised over 100 million dollars in creative based economy and has helped thousands of youth find their paths, through her signature Wayfinder Art Skills based programming. The social change for the thousands of youth that have graced her projects are the stories and true economy of life and work well done. The words on her immigrant grandmothers grave. “life’s work well done!”   Life Work and Creative Community is one and the same.