Michelle Loughery -RURAL CREATES(Tm) Wayfinder ART:Works (TM)AR:T IS A WAYFINDER SOLUTION!

WAYFINDER AR:T SOCIAL- ECONOMIC INFRASTRUCTURE Solutions: Loughery’s “WAYFINDER AR:TWORKS Solutions” Community WAYFINDER community art programs have helped many communities create their branding, development, and marketing Art in Action plan using the inventory and themes of history and uniqueness and an innovative “WAYFINDER AR:TWORKS” philosophy to achieve several goals:

Generation two of  world renowned Master artist Michelle Loughery and  her creative community development projects. Thousands of youth and numerous award winning community projects reimagined through creative solution and skills building through an artists lens.  Community Art is a major driver in public, tourism and socio -economic infrastructure and renewal.  AR:TROUTEblue is an emerging canvas of augmented reality immersive AR:T spots, mapped destination murals towns, with highlights of the hidden stories of Lougherys work. Modern monuments and more.

WAYFINDER COMMUNITY ART and WAYFINDER GEO AR:T as infrastructure may look beautiful, but it is also helping with self and community WAYFINDING and guiding people and travellers through our communities and along our historic travel routes while supporting inclusive programming that build roads and bridges that are between people, place and planet. Using the ancient routes to bring connection and gatherings to exchange knowledge is what ancient wayfinding is all about.

Here are some of Loughery’ favourite recent examples.

The Train Mural in Vernon BC. The coffee shop next to the mural has used the design as part of the shops advertising and location direction. This is making going to the Train Mural in Vernon BC, a way finding experience and economic business retention solution.

“If extensive signage is necessary to be able to orientate oneself in a transport interchange, the way finding design has failed, Icon place making AR:T can beautify while identifying people and travel routes.” Loughery says. “Loughery has created hundreds of Wayfinder AR:Tworks projects that define the various travel and pedestrian corridors through community public art location and placement.” The companion app is one of the offset products to the Wayfinding strategy.

In Vancouver bright coloured buildings, allowing the viewer to see them through the existing operational and retail areas as location based direction points. The murals of Vancouver has improved the wayfinding throughout the city.

Public art dates back to the rise of cities themselves. Modern monuments, that with the rise of digital industrialization, have created new possibilities for people, place and planet. The power of public art can create social good, and in Loughery’s work, especially youth skills and rural community renewal. Wayfinder AR:T ROUTE blue will launch “AR:T Wayfinder ” An augmented reality temporary installation, seen through the AR:TROUTE BLUE app. This is a WAYFINDER GEO AR:Trail that will support the creatives and creative economy in the new digital frontier.

Position communities as some of the best creative & unique destinations to visit, using mural art as gateway attractions. Differentiate each community from other communities, but to include each community in a connected trail to sustainability and global market. Make YOUR community one of the  destination of choices for visitors and to encourage them to sat and explore and be part of the story.

Trying to renew and  recreate unique communities that will attract a tourism and creative experience based tourism destination, in towns that are economically stretched and facing many socio- economic challenges in a new digital new world of communication. Learning to harness the creative inventory, as well as to connect to not compete with other communities, that are also working to attract new industry, visitors and residents.  And the biggest challenge? Learning to do it with a new digital language

Loughery’s thirty year success in the global renewal of rural communities is a testimony to the power of community art. The Creators are the story tellers and the painters and the history. Told through visual projects with skills and marketing opportunities, we help communities sing their song and paint their story… we all have a story and connected we are a creative nation and a #destinationmuraltown connected #artroadtrip.


Vernon BC  -27 Heritage Mural Based Downtown Revite. Catalyst for a 6.7 million dollar Downtown rebuild and heritage theme to match Heritage and MLM Wayfinder RC philisophy.An over 8 million dollar renewal program with unmeasurable tourism growth capacity.

ROUTE 66 Mural City 20 million revite catalyst and small town model emulated USA Wide..study Ryerson University

Merritt BC -Country Music Capitol of Canada & CCMA Hall of Fame Strategy. Catalyst was the 28 “Walk of Stars” larger than life Murals and handprints representing the musicians and creative talents that has graces the stages of Merritt Mountain Music Fest and the songs of the great musicians of North America. An over 8 million dollar renewal program with unmeasurable tourism growth capacity.

Highway Creative based ROUTE BLUE HIGHWAY Project with Provincial and Federal Government.

Route Blue Creative Trail brand inclusion and membership with continued team skills and marketing and community building mentors

Art and Heritage as a machine to build tourism strategies as the steam to bring rural communities together as a team and to bring the tourism to the world in a visual way. Use community walls and non profits as an extension to our education systems and as a part of the civic structure.

Creative Community ..to call about this service and solution to your community needs  please email artrouteblue@shaw.ca


A thirty year history of building creative community in a unique model created by Master Muralist Michelle Loughery. Born in a small BC Mining town, Loughery created a community building model that has been reproduced globally. This unique award winning creative model has launched rural mural town branding successes that have raised over 100 million dollars in creative based economy and has helped thousands of youth find their paths, through her signature Wayfinder Art Skills based programming.

The social change for the thousands of youth that have graced her projects are the stories and true economy of life and work well done. The words on her immigrant grandmothers grave. “life’s work well done!”   Life Work and Creative Community is one and the same.

%d bloggers like this: