Artist Michelle Loughery Community AR:T Concept to kick off AR:T ROUTE BLUE with partnered community destination marketing non profit Gold Country Community Services. The call for art will lead a rural fund to help creatives, creative businesses and rural communities to new tourism in artist infrastructure paths to recovery.

Artist Loughery has a reputation for considered, creative, and critical strategic foresight and insight, research and infrastructure analysis. She is a respected thought leader and innovator in the development and implementation of actionable national, regional, and local art policy and projects, community art strategy and plans to support arts and cultural organizations, creative placemaking, and creative culture-led regeneration. Master mind of the Wayfinder Rural Creates model and a connected Destination Augmented Reality Art app tour.

The connected rural community AR:T in action to recovery, connecting creatives and infrastructure building both physically and digitally. Wayfinder Rural Creates is a model of award winning Community Development Artist Michelle Loughery and the strong team of Creative minds that have supported her art in action projects for over 30 years. A true art infrastructure creating consortium, now call AR:T ROUTE BLUE. This group has carried the dream of a highway connected art route for decades, and now as a support to recovery the dream has been given wings.


Challenging all communities to plant sunflowers in the largest temporary natural art exhibit as “seeds of hope to the future”, while leading the path to honor those whose lives were affected 100 years ago would offset people that are challenged through quarantine and can create knowledge and skill transfer generationally.

The Sunflower Project “The Seeds of Hope “ ” The Face of Hope”

#goldenblue #artrouteblue #the sunflowerproject #destinationgoldcountry #sunflowerface

Fundraiser click here to donate to supporting rural non profits and creatives to create a rural route of recovery .


CEO Marcie Down

We are growing, we are producing, we are sharing and cultivating our seeds of wisdom from combined years of living, learning and loving to raise up a new generation of leaders. Ones who will share their gleaned knowledge, truthfully, respectively and with open hearts, minds, souls and hands.

Just as the sunflower starts from a tiny seed so too are the ideas of creativity beginning to be planted. A seed that the planter chooses to sow, water, nurture and watch grow. A seed that sprouts, develops roots and sends up a shoot that reaches for the blue sky as it’s roots place themselves profoundly into the soil setting a firm foundation for the growth that is taking place. The shoot thickens and becomes a firm stalk that holds the flower high into the sun.  It turns its face to meet the rays allowing the warmth to attract the buzzing bees to them.  The bees take the pollen to make honey. The sunflower produces seeds that can provide food for the birds and for the people.  Some of these seeds will drop into the rich soil and start the cycle over again. Some will be gathered and given to other gardeners to start the cycle over again.

This is the project. This is the goal.  To plant seeds that will grow deep roots, firm stalks and brilliant flowers that will attract positive motion and emotion and will self seed and also have seeds to feed and harvest into the future. These seeds of creativity will sustain the rural communities and will allow them to become durable, brilliant and allow their light to shine across the community, region, province and nation.

Shine on Sunflower, and send your seeds of hope out to the world to bring forth love, light and laughter. 


By Georgianna Moore

Dedicated to the Children of the World Who Will Sow the Sunflower Seeds of Peace

Once upon a time the earth was even more beautiful than it is today. The water was pure and deep, reflecting within itself the sunlight which gave life to all the creatures beneath the waves.

The earth was green with many kinds of trees and plants. These gave food and shelter to the birds, the animals, and to all mankind. At night the air was so clear that the starlight gave a glow almost as bright as the moon. The people of the earth lived close to nature. They understood it and honored it and never took more than what they needed from it. The people lived in peace so they prospered and began to build many nations all around the world according to nature’s climate. But one day, a terrible thing happened. A strange spirit of greed entered the hearts of mankind. People began to be jealous of one another, and they were not satisfied will all the good things they already had. The nations wanted more and more of everything: more land, more water, more resources. They squeezed precious minerals from the earth to build terrible weapons to defend their nations from other greedier nations. They killed one another. They polluted the air and the water with poisons. Nature began to die. This is called war. War is ugly. It destroys love and hope and peace.

Then one day a magical thing occurred. The birds of the air, the animals of the land, and the creatures beneath the waters came to an agreement: if they were to survive, something would have to be done to stop these wars. Only through peace could their world survive. “We cannot speak the human language,” they declared, “and mankind can no longer understand ours. We must find among us a symbol of peace so brilliant that all who see it will stop and remember that peace and sharing is beautiful.”

“I am what you need,” said a golden sunflower. “I am tall and bright. My leaves are food for the animals, my yellow petals can turn plain cloth to gold, my seeds are many and are used for food by all living beings. Yet, the seeds I drop upon the ground can take root and I will grow again and again. I can be your symbol of peace.”

All nature rejoiced, and it was decided that the birds would each take one sunflower seed and that they would fly over every nation and plant the seed in the earth as a gift. The seeds took root and grew, and the sunflowers multiplied. Wherever the sunflowers grew, there seemed to be a special golden glow in the air. The people could not ignore such a magical sight.

Soon they began to understand the message of the sunflowers so they decided to destroy all of their terrible weapons and to put an end to the greed and to the fear of war. They chose the sunflower as a symbol of peace and new life for all the world to recognize and understand. A ceremony was celebrated by planting a whole field of sunflowers. Artists painted pictures of the sunflowers, writers wrote about them, and the people of the world were asked to plant more sunflowers seeds as a symbol of remembrance.

All nature rejoiced once more as the golden sunflowers stood tall with their faces turned eastward to the rising sun, then following the sun until the setting in the west. They gave their goodness to the world so that everyone who sees a sunflower will know that the golden light of peace is beautiful.

My portfolio showcases various projects created throughout my career. See my contact information below and get in touch.

The Sunflower Project

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Let’s build something together.