DESTINATION MURAL TOWN and all the ART in between. Art as highway and community connecting experience. BIG ART and BIG STORIES. The AR:T Route Alliance is a Heritage Highway (HHWY99) focused borderless creative travel group, that has dedicated major time in their lives to the preservation of the North American Trade Route Highways. AR:T ROUTE BLUE(TM)brand is placemaking, art creation and story mapping , authentic connected community story movement along the Heritage Highways of the globe.

AR:T WAYFINDING Highway Project more info

With passionate eyes and willing hearts, AR:T ROUTE BLUE is the digital bridge over the TransCanada and Global Heritage Highways. The blue above the trades routes. AR:T ROUTE BLUE is poised to become an extension of The Mother Road.  Through bloodlines of our vast inheritance of all ancestral ethnicities, creeds and cultural origins, ART ROUTE BLUE’s arch over the Trans Canada Highway and its arteries hold the key to mold a “North American Historic National WAYFINDER GEO AR:T Trail Network” to lace & braid our vastly integrated heritage. An over 20 year relationship with Artist Michelle Loughery and Canadian Route 66/99 BC Achievement Award winner -Founder Lorrie Flemming,( Route 66 /99 founder and highway art champion), David Knudson, Jim Conkie, April Moi, Susan Allen, and the Route 66 City, Viva Cuba group…..we are all connected by our highways, routes and roots! STAY TUNED .. as we support the REVITALIZATION OF THE HIGHWAYS IN YOUR PART OF THE BORDERLESS BLUE…



A Call for Action in an Alliance of Belonging and Connection!

As cave drawings and murals always have and will continue bringing art and history to life. AR:T ROUTE BLUE is the journey that brings the art into view, and most importantly as a social program to support the creative economy and support of rural communities and youth! Good storytelling is what makes a great community a unique place, a visual place; part of a larger linear collection. Street art is part of community wayfinding signage. The larger than life iconic images are used to find travel and rural urban destinations. In these times of social distancing this images are also a safe tourism and small business building tool.

AR:T ROUTE BLUE is a Michelle Loughery dreamed up project that she has been promoting community art as a legacy for over 25 years. As an artist, she viewed not only the art she created, but the people who stopped by. The people in the past stories she painted, and the people on the streets. The connections in the space in front of the large monuments she created.

The youth that shared their dreams and the communities that strived to be better. The sense of belonging on the two feet between the art and the streets, is where true connections and belonging happens. We are the people we meet when walking down the street. Today’s AR:T has a new tools… new brushes, new pens and new digital mark makers. One of these tools is our cell phone. The tool to transport space within a conversation, and the viewer and the art.

Project Objectives:

    To collaborate with other communities throughout Canada and the Globe on a co-branded ”DestinationMuralTown” program with the intent of invigorating tourism that sustains people, mother earth and artists in the rural place of home at the table that all nations and generations can talk at.To add communities onto a connected trail of an ARTROUTE to a network of ‘gateway’ communities linked to an ‘Art Route – Destination Mural Town’ mobile application that allows tourists to take self-led audio-visual tours of participating municipalities and regions – with audio storytelling linked to specific cultural/geographical markers and areas (ie. A history of the unique public art spots -told by the artists would be one opportunity)


·      To develop and provide knowledge through community creative mentorship modules in an arts/cultural assets toolkit that will create vibrancy in rural communities downtown core and reinvigorate public spaces while connecting artists to civic infrastructure, thus creating a new stream of economy and job creation


  To highlight and provide creative community toolkits and creative economy capacity knowledge of existing selection of care and addition of murals and cultural and historical and creative hub art spaces.

     To highlight and build on the creative assets in communities. Draw from capacity within the local arts community and create a connection and Rural Creates Tourism and Wayfinder Youth programming in support and toolkit modules.

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